Meet AdVon, the AI-Powered Content Monster Infecting the Media Industry
Remember that AI company behind Sports Illustrated's fake writers? We did some digging — and it's got tendrils into other surprisingly prominent publications.
https://futurism.com/advon-ai-content
A few years back, a writer in a developing country started doing contract work for a company called AdVon Commerce, getting a few pennies per word to write online product reviews.
But the writer — who like other AdVon sources interviewed for this story spoke on condition of anonymity — recalls that the gig's responsibilities soon shifted. Instead of writing, they were now tasked with polishing drafts generated using an AI system the company was developing, internally dubbed MEL.
"They started using AI for content generation," the former AdVon worker told us, "and paid even less than what they were paying before."
The former writer was asked to leave detailed notes on MEL's work — feedback they believe was used to fine-tune the AI which would eventually replace their role entirely.
The situation continued until MEL "got trained enough to write on its own," they said. "Soon after, we were released from our positions as writers."
"I suffered quite a lot," they added. "They were exploitative."
We first heard of AdVon last year, after staff at Gannett noticed product reviews getting published on the website of USA Today with bylines that didn't seem to correspond to real people. The articles were stilted and formulaic, leading the writers' union to accuse them of being "shoddy AI."
When Gannett blamed the strange articles on AdVon, we started digging. We soon found AdVon had been running a similar operation at the magazine Sports Illustrated, publishing product reviews using bylines of fake writers with fictional biographies and AI-generated profile pictures. The response was explosive: the magazine's union wrote that it was "horrified," while its publisher cut ties with AdVon and subsequently fired its CEO before losing the rights to Sports Illustrated entirely.