Game theory is the science of strategy.
Memetics is the study of cultural change.
Combine the two and you have a perfect recipe for evolving the apocalypse.
https://www.youtube.com/watch?v=SzlyUZoVPGU
https://vimeo.com/124736839
https://www.laetusinpraesens.org/docs00s/singmem.php
https://vimeo.com/218908974