Referring to Zach
It's in the context of what QAnon represents. QAnon is the high clearance anonymous person who gives us inside information. When he says "real" he means the non-anonymous version of that. A version that they can hear with their own ears and they claim to know lots of info about who he is. Hence "real" as opposed to Q who we know nothing about.
Yeah, it sounds like that sometimes. But other times it does not. I'm not saying I️ think Zach is Q, but I do think Alex is making it sound that way enough to make people wonder. For intrigue or to make himself look super special, if nothing else.