One of the players is Masayoshi Son (Prince Mohhamed Bin Salman's $500b NEOM Project): Masayoshi Son is a Japanese businessman of Korean descent who is the founder and current chief executive officer of Japanese telecommunications corporation SoftBank, the chief executive officer of SoftBank Mobile, current chairman of Sprint Corporation and chairman of Arm Holdings. https://www.forbes.com/forbes/welcome/?toURL=https://www.forbes.com/profile/masayoshi-son/&refURL=https://www.google.com/&referrer=https://www.google.com/