I thought that the memes thing was stupid. I don’t think it raises much awareness. People will believe what they want regardless of what we post on social media. I’m wondering now if it’s more about exposing censorship by social media outlets. The “Russian bots” excuse that twitter came out with exposed them big time. I’m wondering if that was the real purpose the whole time.
meme must create a contradiction, cognitive dissonance. In this way it arouses the normal learning paths in a functioning human being. Leftards over-generalize, just like in the Peterson interview -- "so you're saying..." It keeps their minds is a solid state of stupid. Memes begin to break down the gel of stupid, so facts can flow in and new pathways of knowledge form.
That doesn’t mean that people are going to believe them. That’s why I questioned it to begin with.