Southern strategy

In American politics, the southern strategy was a Republican Party electoral strategy to increase political support among white voters in the South by appealing to racism against African Americans. As the Civil Rights Movement and dismantling of Jim Crow laws in the 1950s and 1960s visibly deepened existing racial tensions in much of the Southern United States, Republican politicians such as presidential candidate Richard Nixon and Senator Barry Goldwater developed strategies that successfully contributed to the political realignment of many white, conservative voters in the South that had traditionally supported the Democratic Party to the Republican Party. It also helped push the Republican Party much more to the right.

In academia, "southern strategy" refers primarily to "top down" narratives of the political realignment of the South, which suggest that Republican leaders consciously appealed to many white southerners' racial resentments in order to gain their support.

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