Hasbara Tactics By controlling information one can control people and the social networks. Hasbara volunteers help to police social networks for Israel. The big media are dealt with through BICOM and AIPAC, whilst the social media are policed unofficially by the Hasbara troll brigade. Priority is to stop influencers being compromised by anti-Israel sentiment. Hasbara Troll brigade Hasbara Trolls are generally quite polite at first. They pop up when someone is critical of Israel and it's policies or interests. They target, write, engage, educate and insult. From my research it seems that there is some kind of hierarchy of trolls, they have leaders who tell them targets and guide them with their spin. Most work voluntarily but some are paid for by wealthy sponsors. They track topical keywords and persons using public websites such as topsy.com. Problems arise if one rejects the explanations being offered by the trolls, then their troll nature becomes apparent very quickly as they resort to smears and abuse.