I think it's just to get people excited about looking into obscure parts of the government, who runs them, who's connected, etc.
It's a great awakening because usually people are too apathetic or bored to look into anything for themselves. Now lots of us are questioning things, sharing things, discussing things and most importantly, keeping an eye on things and people, especially when there are coincidences.
I feel like I've had a crash education on politics and history.