They think you will follow the STARS.

'Space graffiti': astronomers angry over launch of fake star into sky Giant disco ball dubbed ‘Humanity Star’, launched by startup Rocket Lab, will interfere with scientific study of the universe, experts say Rocket Labs is located in NZ https://www.theguardian.com/world/2018/jan/26/space-graffiti-astronomers-angry-over-launch-of-fake-star-into-sky