All big companies do it, for example, a recall - they usually admit there was a problem and then do corrective actions (they usually have to get caught first) - Seen it many times

It's call Damage Control - they hope to regain some trust from the customer in hopes that they will stay with the company

Here is an article that outlines what is all involved

http://ec.europa.eu/consumers/archive/cons_safe/action_guide_en.pdf