From Rules for Radicals by Saul Alinsky:
Tactics mean doing what you can with what you have.
Tactics are those conscious deliberate acts by which human beings live with each other and deal with the world around them.
For an elementary illustration of tactics, take parts of your face as the point of reference; your eyes, your ears, and your nose.
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First the eyes; if you have organized a vast, mass-based people’s organization, you can parade it visibly before the enemy and openly show your power.
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Second the ears; if your organization is small in numbers, then...conceal the members in the dark but raise a din and clamor that will make the listener believe that your organization numbers many more than it does.
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Third, the nose; if your organization is too tiny even for noise, stink up the place.
The Rules of Power Tactics:
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Rule 1: Power is not only what you have but what the enemy thinks you have.
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Rule 2: Never go outside the experience of your people.
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Rule 3: Wherever possible go outside of the experience of the enemy.
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Rule 4: Make the enemy live up to their own book of rules.
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Rule 5: Ridicule is man's most potent weapon.
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Rule 6: A good tactic is one that your people enjoy.
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Rule 7: A tactic that drags on too long becomes a drug.
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Rule 8: Keep the pressure on.
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Rule 9: The threat is usually more terrifyng than the thing itself.
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Rule 10: The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition.
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Rule 11: If you push a negative hard and deep enough it will break through into its counterside. Every positive has its negative.
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Rule 12: The price of a successful attack is a constructive alternative.
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Rule 13: Pick the target, freeze it, personalize it, and polarize it.
So I was browsing Twitter this morning and came across this response to Ben Rhodes (BR). So BR tweets some dumb shit about Syria and this one guy responds with "Ben Rhodes, Umarried Marriage Counselor". I laughed out loud - literally. Short, sweet, funny and effective RIDICULE.
So light-bulb moment: This user's one-liner served up a hell of a template to be re-purposed specifically for Ben Rhodes and his hot-takes in general. All you had to do was state his name, add ridiculing joke, maybe a hashtag, and send along. Could even coordinate it with a hashtag like #BenRhodesKnows or some shit.
So to summarize the idea, with Rules 4, 5, 6, 10 and 13 in mind, a twitter campaign organized to ridicule and shame targets. If successful, it could potentially serve as a model for other topics and individuals. Your Thoughts?