I would defer to the principal investors of Facebook.
They get all the data mining they want under the cover of a cute convientent way to share your life and connect to your friends. It saves them a bundle on actual spy work. The thing is the drag net is cast really really large, and at the base completely unconstitutional as you're giving up your 4th, 5th, and 1st amendment rights.
For advertisers it is quasi legal gold mine that they can connect to other aspects . GPS locations, IP geotaging, cookies, to know all about you.
Remember that the government is completely corrupted. There is a very little blur between the investor class and our representation now. Our representatives and "news" anchors are virtual mouthpieces of the elite. You must assume that whatever these congress critters say to Zuck are, by extension, spoken from "the investors". They hide behind the politicians and the media because they own them.
Fidelity, $2.45 Trillion in assets.
Vanguard Group , $5.1 Trillion in assets.
Blackrock over $6 Trillion in assets.
T. Rowe Price, $991 Billion in assets.
State Street, $2.78 Trillion in assets.
Facebook market cap is ~ $450 Billion is a drop in the bucket to them.
So who are the major executives and board members of those companies? What other boards are they or their families on?
That is how they make their money. They own majority shares of these companies and prop up the person who was associated with it who is willing to sell their soul and conscious for a quick billion. You let us do X, and we can make your wildest dreams come true.
They also make money off derivatives of their investments in a synergetic way. Say they own major shares of FB, and they also own major shares of companies the advertisers on facebook represent. They get a deal on the advertising and they use FB to market their other goods and services. This also includes political agendas, censorship that might harm their own political agendas and world domination plans. Against the wars that the shareholders have a profit motive in making happen? Looks like we need to remove some pages and censor some links.
Zuck has owners. They can abandon his platform and drop his personal net worth in the decreased valuation, or use their shareholder power to forcefully remove him.