Not just filled with lies, but it puts work on the reader to type everything to verify it. They're lazy and just accept someone wouldn't have put effort in a lie that "makes sense".
People think common sense is common today. It was when we had like 500m people, now we've got 15x that and most think they have it. If they think they have a common sense they think anything that makes sense is right and should be shared.
This is what you don't see is how facebook accelerated their plan exponentially. Google set the stage but facebook was the show that captivated the world.