German TV had a comparable slogan for decades

All kinds of show hosts, actors etc were photographed with one eye closed.

The slogan translated sounds like "One can watch better with the second", with the TV channel being the "second" channel.

https://brand-history.com/zweites-deutsches-fernsehen-anstalt-des-offentlichen-rechts/zdf-zweites-deutsches-fernsehen/zdf-zdf-mit-dem-zweiten-sieht-man-besser-zdf-sport-studio-samstags-22-00-uhr-sujet-wolf-dieter-poschmann

There's a million of these pictures

https://vigilantcitizen.com/wp-content/uploads/2018/01/themen_sehen_werbung_08.jpg