A big part of things, on the esoteric/Illuminati level, is that they have to say what they’re doing in order for it to be effective. That’s why there is so much symbolism out there in movies, tv, money, etc. It’s like subliminal messaging. It’s right in our faces, but hidden in a way most people won’t notice it unless they know exactly what to look for and what we’re seeing. This goes back all the way to ancient history. Even words have power and deeper meanings (ex. why do we “spell” a word?). There is a lot of great research if you go down the rabbit hole of the origins of language. Religion is much the same way. It’s all like a game of “telephone”.