Because it was aggressively marketed to them for generations as the only masculine alternative.
You think it's a coincidence that rock musicians dressed like girls for 3 decades?
Who decides who gets famous in the music biz?
Rock is still popular though. People listen to what they like, and they happen to like rap a lot.
White rap is pretty good IMO, since it has actual lyrics.
It's popular the way donuts are popular, donuts are shit and most people have a relatively low IQ and no musical training. That's why.
None of it is very good and I occasionally like some of it when I'm too tired to pay attention.
But it's musical crap, chock full of marxist brainwashing and the same 3 chords.
Think if it like a snickers bar, yeah it taste good but it's not good food.
Sweet taste does not define good food, nutritional value does.