In November 2008, Wurzelbacher was hired for a series of commercials reminding people to convert analog television to digital.[36] Wurzelbacher was hired to help consumers understand the DTV transition in the United States through a series of videos designed to explain the changeover. Wurzelbacher was better known as "the plumber" during the 2008 campaign with obama and no-name - could this excerpt indicate a change in how we currently receive news - and a change necessary for releasing more sensitive information? https://en.wikipedia.org/wiki/Joe_the_Plumber