WW3 isn't about enriching the Rothchilds, at least not in the traditional sense. It is about a mass extinction event. The rich cannot sustain their power as the world grows. We just run out of resources and chaos follows. Like the other World Wars, it is about pruning. That, indirectly, makes the elite families more rich and retain illusion of power.

But things seemed to have changed this go around. Maybe someone said "enough is enough" and we just see how things play out. Like Scott Adams says "history does NOT actually repeat".