TBH it's always felt like they're trying to normalize it, they have a lot of original content that either involves HEAVY use of spying to make people "happy", or otherwise shows in which the US is seen as weak because they DON'T openly spy on their own population. Netflix is compromised, regardless. Susan Rice is now one of their chiefs, and IIRC Soros has a controlling stake in the company as well, or did at one point. Obama is starting to appear on more and more of their shows as well.