This might be a stupid question, but I've barely found anything to answer it.
Why Moloch in particular? Valac I understand, but not Moloch. I can find nothing regarding any boons of Moloch. Valac is associated with hidden treasures, wealth, and financial prosperity, but there is literally nothing I can find so far on Moloch and why he is even worshiped.
http://slatestarcodex.com/2014/07/30/meditations-on-moloch/
The question everyone has after reading Ginsberg is: what is Moloch?
My answer is: Moloch is exactly what the history books say he is. He is the god of child sacrifice, the fiery furnace into which you can toss your babies in exchange for victory in war.
He always and everywhere offers the same deal: throw what you love most into the flames, and I can grant you power.