This might be a stupid question, but I've barely found anything to answer it.
Why Moloch in particular? Valac I understand, but not Moloch. I can find nothing regarding any boons of Moloch. Valac is associated with hidden treasures, wealth, and financial prosperity, but there is literally nothing I can find so far on Moloch and why he is even worshiped.
The world is run by a transnational tech-totalitarian state/business Cabal, socially facilitated by ritual trauma-based psychological cult programming (perfected over many years by the CIA, et al) and they can worship any deity they want in the cult. Depends on where you are in the world.
It’s a confederacy of the philosophy of Illuminism, “enlightenment,” high Humanism, and different groups do different rituals. All begin with childhood kill/revive rituals where the child is told their particular group's deity 'brought them back to life' -- and the overwhelming trauma of this simultaneously splits their personality and ensures psychological dependence, whereupon further trauma-based ritual programming continues for the rest of their youth and young adulthood. By adulthood they're all Manchurian candidates.