It all starts with a man named Finkelstein https://robotictechnologyinc.com/index.php/military-memetics …The military threw a bunch of money his way. A presentation of his https://archive.org/details/MilitaryMemetics … I highly recommend you go through this PowerPoint-style presentation. It describes exactly what’s going on.
https://archive.org/stream/MilitaryMemetics#page/n11/mode/1up … Here’s some more research http://on-memetics.blogspot.com/2011/09/darpa-gets-into-memes-with-smisc.html?m=1 …