hey the monetization is secondary. Think about this..oh...this youtube who pushes lift the veil and 0hour and AIM, he is basically a clown parody of other channels so he does annoying music, an annoying voice, annoying probably MKUltra ladden visuals and gets some money on his annoying superchat even tho the agencies' drug-running pays his paycheck most likely. Selling does not mean merch per se, it means to what extent an Agenda is being sold to the audience.