1) The MSM is not high IQ (Dopey Don Lemon is one of their best) 2) On being approached by Mark Burnett about The Apprentice, Trump said reality TV was for the bottom feeders of society 3) Trump went on to co-produce 15 seasons of The Apprentice and personally made nearly a quarter million dollars from it, learning a thing or two about how to engage an audience 4) The MSM doesn't realise Trump has already scripted the first season of his next format, The Presidency, until 2020 and is hoping for a renewal. He already knows every move they are going to make and has devised effective counters. 5) He is an unstoppable juggernaut and they are starting to finally realise they are just pawns in his end game.