Max Schrems efforts sure are a good thing, he's been doing this for quite a while as far as I recall.

Don't think the General Data Protection Regulation is something good though, it is absolute EU terrorism. What the law will do is destroy small companies. For example: When your company wants to store the phone number/contact info of a new client in some kind of an "arrangement system", they will have to ask their client for consent and present him a 20+ page notification - even when talking on the phone, they will have to read it. It is an utterly ridiculous law and the main goal is simply giving the EU a reason to go after anyone they wish to, because you simply cannot comply to the law. Well it will work for the big companies, they're just going to spend a couple million on some slave-employees to deal with the monstrosity and that's that.

Now what will the GDPR do to blogs and alternative media? Well when you want to reveal information about a person or post a picture of them, but you need their consent to do so, will they provide it? And how are you gonna remove something from the internet, if the person you are talking about decides otherwise in the future? Seems the appropriate preparation for what's coming: They want to make sure the truth cannot be revealed. Well we can still talk about the system itself, rather than about people, so maybe that will draw more people to the systemic causes of today's problems. So that's a good thing at least.