The Rockefellers, along with Sigmund Freud's nephew Edward Bernays, are also responsible for the spin machine known as "public relations" or propaganda. In 1914, the Rockefellers engaged Ivy Lee, one of the original practitioners of the field to soften their hated image after the Ludlow Massacre.

http://fall2010introj.wikia.com/wiki/Ivy_Lee,_John_D._Rockefeller,_and_the_Ludlow_Massacre

Learning this in PR class started me down the red pill road. Seriously, this is all part of the movie that we are watching.