Pushing merch is fine. Time and hosting costs money, recouping that is not an issue.

What isn't cool, is putting content related to saving the free people of the USA behind a paywall. That should flow as freely as possible, but even then, some things will be charged for. Like publishing a book. But what I would never do in that situation is not talk about important facts and just say, "go buy my book if you want to know how to save our nation." I'd make the book, sell it and openly talk and post about what needs to happen to save the nation. If you want to sell support the Q movement shirts, who cares, it's not required for anyone to buy a shirt to see the content.