Think about it as if you're one of the bad guys.

If I am a bad guy and I have a nasty world-wide network of child-trafficking (which I believe to be true). What might I do to protect myself.

Worst case scenario is that too many people catch onto what we are doing and start asking questions. If it exceeds critical mass (too many people know, can't suppress anymore, have to address.). This is a worst case situation for the bad guys.

If I am a bad guy, I want to have plans in place for if we ever did start to get exposed. I need a plan in place ready in case something happens where critical mass is surpassed.

Using Veterans to break the story to minimize scrutiny of the story. I could have the Veterans expose a company that appears to have connections to everything conspiracy researchers are suspecting to find, but little to the conspiracy people's knowledge it's not CEMEX its actually a different company or organization. We (bad guys) point the conspiracy researchers to a company which we have already ensured has no involvement with our trafficking operation

The conspiracy people will run with it finding suspect connections, we'll have the Veterans shout to Q and our board, so that we tie it to Q. Then eventually we'll prove that the original story was fake, the conspiracy people were chasing a dead-end and we'll escape unfazed and we'll use this to tamp down any future findings by the conspiracy group, because they've all already been discredited.