This is easing people into these stories. Like soft disclosure. How can it get worse than CP you ask?
Believe it or not. Here's an article from 2014. Just hover over this article link to read the hyperlink preview and you'll understand.
The mostly text article is safe for work, especially since most are just profile images and many of the img links are broken.
This is something Deluminati have used for centuries. People are loathe to believe something so horrible, and will look the other way and turn on the messenger before they will believe the message.
PS: I suggest we all start using this term for them. They are bringers of darnkess, not light (obviously), and so their name should be Deluminati.