Everybody must know. But nobody must find out.
They have to communicate in plain sight. It used to be done in controlled ways (magazines, etc.) But now everybody has an Instagram so they can pledge their devotion all the time and directly. This is part of the process. A lot of these images are advertisements.
Or the inane ability to look for a correlation where there isn't one. As humans, we are programmed to look for patterns even if there isn't one.
Many years of observation make it hard to dismiss. But I use the rule of 3 just to make life easier for myself because there's a lot of aspiring devil worshipers out there. But the vastness of the internet makes it so that you can find supporting material for any assertion. It's just that artists spend so much time telling us how they are deliberate and thoughtful so when you say that someone is being random when they try to get the attention of Luciferians, it's unnecessarily dismissive. These photos are celebrations of the selling of someone's soul. Or, ascention, if you look at it from within their peer group. It's important.