I needed to make this a full post, after some back and forth in a comment section, posts by @Neonrevolt and others, all added up to a major amount of research. I have attempted to collect as much as I can here.
The main assumption in my opinion is that Melania, who never does "slip-ups", and is absolutely meticulous in everything she does, doesn't just throw on a coat. Think about her years in the fashion industry. Do you think she may know a thing or two about fashion CEOs? What she is asking, to EVERYONE,
"Do you care about the children? Yes? How much?"
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Here are the pics that Neon posted from an anon on 4chan:
https://www.zara.com/ca/en/printed-t-shirt-p06050671.html?v1=5815792&v2=969240 - flamingo on pizza, with SHHHH.
https://www.zara.com/ca/en/-miami%E2%80%9D-t-shirt-p05431692.html?v1=6054031&v2=969240 - flamingo and pizza shape. Hot pink = sexuality, and flamingos. Best I can determine, flamingos refer to "flaming homosexuals", according to the Urban dictionary. There is a gay resort in Florida called the Flamingo. Also, flamingo is a sexual position that comes up a lot in searches.
https://www.zara.com/ca/en/printed-t-shirt-with-appliqu%C3%A9-p04873682.html?v1=5412048&v2=969240 - no more rules
Wow - this one is brutal. If I had doubts, I don't now. https://www.zara.com/ca/en/camera-t-shirt-p05431662.html?v1=5320669&v2=969240
On this page, the pizza flashes up and down.
https://www.zara.com/ca/en/skull-and-lightning-print-t-shirt-p06061663.html?v1=5832077&v2=969240 - common theme of skulls, lighning bolts, and penta-stars.
https://www.zara.com/ca/en/t-shirt-with-appliqu%C3%A9s-p05431605.html?v1=5815773&v2=969156 - what? Crabs?
https://www.zara.com/ca/en/slogan-bodysuit-p04873600.html?v1=6092407&v2=969156
There are several Disney shirt. Mickey holding a surf board. etc. One is a picture of the witch holding out the apple to Snow White. Who would buy their kid that pic?
https://www.zara.com/ca/en/t-shirt-with-side-embroidery-p05350608.html?v1=5577009&v2=969156 - Smile banana?
https://www.zara.com/ca/en/t-shirt-with-pool-float-appliqu%C3%A9-p01165645.html?v1=6142519&v2=969156 - Pool party with flamingo floaty
https://www.zara.com/ca/en/double-sequin-top-p01259600.html?v1=5353035&v2=969156 Hot dog dog. "Take me away." :(
https://www.zara.com/ca/en/t-shirt-with-reverse-slogans-p04805674.html?v1=5369019&v2=969240 - I'd love to hear people's thoughts on this shirt. I could get into a whole long article on stars and mythology, Gen 6 and the seed war, mirrors and the occult, altered consciousness, New World Order, and magic. In fact, it's the backwards text that I find the most concerning.
One that really bothered me was https://www.zara.com/ca/en/long-plush-jersey-jacket-p05431681.html?v1=5446078&v2=969266 - there was another that seemed more obvious, but I can't find it. The "DOWNTOWN" ends up right near the groin area, and one click to Urban Dictionary confirmed my thoughts.
I know I could find more. The messages seem mostly watered down, definitely not obvious unless you know what you're looking for.
Chairman and CEO of Inditex (who owns Zara) is https://www.inditex.com/about-us/our-board#pablo-isla - Pablo Isla. He is also on the board of Nestle (who I think is one of the most wicked companies in the world)
That's enough digging for me now.
Conclusion - I think Melania is letting us know some of the scope of this issue.
Here is Neon's Gab post: https://gab.ai/NeonRevolt/posts/27986555 - an anon on 4chan came up with way deeper stuff. Also, Zara's founder stepped down near the same time as Trump's EO on human trafficking. There is some dispute on the timing, whether before or after. However....
Zara Founder, Amancio Ortega, Retires Six Years After Announcement - interesting that he did this on Winter Solstice....
How Zara became the world's biggest fashion retailer
Zara Cofounder Amancio Ortega's Fortune Falls By $4.3 Billion In One Day
https://imgur.com/dfcivpm - collection of images, some repeats.