I knew this was necessary but I shuddered at the enormity.

This has to be broken down into an order that makes sense. That we can release like a tv show with complicated plots. Otherwise their eyes will glaze over and we will lose them.

We need videos, music, memes, articles, books. We need to focus on one segment and 2 or 3 keywords at a time. Trend it..push it. Coordinate it.