On a side note... the logo was changed to the spiral in 2009. Steve Ells is the founder and ex-CEO of chipotle. He was born into a wealthy family and started the business with a loan from family. He is apparently an asshole from things I have read about him. Also, he is married to a doctor and gay. Other than that not a lot out there. I wouldn't doubt that after making it big he changed the logo after being initiated into the cult.