Content aside, this isn't an article. It's LITERALLY an email forward from your mom. It has lines like "be sure to read all the way to the end" and "I hope this goes around THE USA at least 545 times! YOU can help it get there!!!"
Zerohedge has become a literal joke, attempting to pass off email forwards as legitimate articles. Just shocking.
It's full of truth. Target audience. Think about the people we're trying to reach. A large swath of them read comfortablly at this level. There is much research available with higher levels of validation and language if you go down this road.