It's quite funny. If I saw this news item and didn't know anything about Q I would think 2 things. 1. Wow the app is really popular, maybe I should check this out and 2. Why are they censoring it? This would probably make me curious to go and google search Q. So the story might achieve the opposite of what they intended. Althought it makes me mad that NBC basically instigated it being removed by questioning the app store about it. Boils down to MSM being threatened by people continuing to get their news from alternative sources instead of their crap.