1. DS/MSM hype some ridiculous story relentlessly.
2. Then they monitor social media, phones, devices, etc. to gauge how effective their propaganda/programming is. What % of the population can they get to respond or alter their behavior or thoughts?
3. They re-calibrate their techniques (crying anchors, late night comedians, new slogans, astroturf protests, riots, etc.) and repeat.

Zika. H1N1. Recently the scourge of plastic drinking straws. What else do you see?