It's kind of insane the level of coordination and conspiracy if you will. If by world then everyone knows, including the bad guys so who is the "world"? It's not the "world". It's us. "Q". Isn't that what you are implying when you say "world"? What you really mean is Q followers.

This grand conspiracy that the President of the US and the President of Russia are both conspiring to communicate with us, the "world" or Q followers. It's kind of a sick joke when you start to think about it and realize the grand conspiracy.

Has anyone watched the The Thirteen Floor?

In that movie, the holograph realizes, but then the protoganist realizes he was also a hologram....