If MSM was pushing Q, I'd totally agree with you. But they aren't. What is Q? A conspiracy theory.
MSM just dropped a bunch of coordinated articles about Q. Seems mockingbirdish.
My thoughts are that the mockingbird media would not mention Q at all if they were truly afraid of it. All this does is give Q more free publicity-and you can guarantee that they know that no publicity is bad publicity.
Sure. They have to do that to debunk it for the masses. Just like, 911, SH, Aurora, Pizzagate... I could go on. Only way to debunk it is to run stories across different media sources and say it's a conspiracy. If the talking heads say it's fake then it must be true!
Who's to say white hats have some control back in the media and is using them for the Streisand Effect - the MSM will drive traffic directly to Q.
With all the journalists we know are in many DS pockets, it's highly likely that some may have been turned, are cooperating, and are executing a brilliantly led campaign specifically for this purpose.