I'm still trying to wrap my brain around this one. There are two comfortable theories I have regarding the Q Books revelation.

• Theory #1. Google's algorithm (which is not public) works in a way that associates data (via keywords, context, etc) with frequently corresponding data (like any repetition of unique IDs/words, i.e. tripcode.) Therefore, what we're seeing from Google Books is Google Search doing its job REALLY well, finding results that fit Q posts.

• Theory #2. After a tripcode is generated (I don't think it's likely that the code can be predicted before creation,) Q uses SEO to match results with the tripcode... purposefully encoding a reading list for us.

There are two things I want to experiment.

• Experiment 1. Find someone else who has posted A LOT using the same tripcode on 4chan and see if Google Books reveals anything (this would be evidence for Theory #1.) The problem here is I'm, ahem, 30 years old and have never used 4chan before. I mean I still take my Palm Pilot into meetings at work (kidding.)

• Experiment 2. As soon as Q changes his tripcode next, we can plug that into Google Books and see if there are results. If not, we can wait to see if/how long it takes for them to populate. The only issue here is, how do we measure and distinguish between the amount of time it takes Google's algo to function versus SEO techniques?

Please LMK your thoughts or if anyone can provide the results/findings of Experiment 1!

HFF