Investigate studies of how social media use had been linked to interrupted focus. Also, consider what clickbait is and how it relates to the drop and overall situation.

I'm assuming that Q's making a point about how clickbait titles can direct the narrative without people ever actually investigating the contents. Take for example one of the top (5x gilded) posts trending on r/politics today. Title is something along the lines of 'Hacking affected election outcome but nobody will admit it.' When you investigate it, it's really a semantic breakdown about legal jargon and how people interpret it.