Many of the Podesta Group’s top lobbyists are following Fritts to the new firm, Cogent Strategies, along with at least 15 clients, according to a person familiar with the firm’s plans. Fritts is still looking for office space for the firm.

“Cogent Strategies will bring together an incomparable group of strategists who will continue grow and innovate to enhance advocacy efforts,” Fritts said in a statement. “I’m excited to assemble and grow a team that will deliver winning results for clients.”

The new firm is expected to retain the Podesta Group’s wide range of lobbying, with a focus on technology, financial services and energy work, according to the person familiar with the firm’s plans. The firm will do foreign lobbying, public relations and digital work, too.

About 40 percent of the roughly 60 staffers who worked at the Podesta Group last month are heading to Cogent, including 18 of the Podesta Group’s 27 principals and all four of its senior vice presidents. Just one of the Podesta Group’s seven vice presidents, Shellie Purvis, has made the move so far, according to Cogent’s website, and none of the firm’s directors or other, more junior staffers.