should be an innocent, maybe even patriotic picture of Seth -- this one looks to me like he's one of the MS-13 gang, enjoying himself.
Sounds like this poster is suggesting "What if . . ." memes would be more effective.
Ex: A photo of Seth Rich and something like, What if I was killed by MS-13? What if the DNC hired MS-13 to kill me?
You both ask the question and propose the answer, and in hindsight, they'll all realize the memes were truth.