"A positive message always beats a negative one every time." - Agreed. I think that the negative messaging on the other side is largely about ideological thought-policing to "keep their sheep from straying", as it were… but people don't like to be herded, especially not with implied threats that they'll be shredded and/or shunned as an apostate if they should dare disagree. Perhaps we can get this to backfire and flip a few blue votes?
Expecting the silent majority in blue enclaves to publicly "out themselves" for the shrieking mob is a non-starter until the avalanche is obviously under way… but for now, I think those "behind enemy lines" can be reached by reminding them that it's a secret ballot, and they don't have to tell anyone who they really voted for. The usual suspects won't be able counter this innocuous messaging without the mask slipping…
#SecretBallot #YourVoteYourChoice #NotTheirDecision #NobodyWillKnow