Q is using his own logic. It's all meta-facts and meta-infos. Anons are used to work with real fact and infos, that's why we look lost.
But otherwise, you're right: few memes for the normies, many memes for redpilled only, almost nothing spammed on social.
I remember that anon, redpilling his mom just telling her "Google Podesta art collection".
This is the kind of memes to redpill normies: true facts they can google and find on mainstream.
Or obvious questions about facts, like "Why is Northkorea full of supermodern empty cities"?
Or true infos mainstream is not reporting, like those court inquiries still hidden.