>Provocateur is something of an unofficial partner for the erotic events. Last September, Snctm held a top-secret party in New York during Fashion Week. Attendees picked up brass keys with the soiree’s address engraved on them at the high-end lingerie company’s stores in Soho and on Madison Avenue.
Wiki: In 1994, Agent Provocateur was founded by Joseph Corré, the son of Vivienne Westwood, and his now ex-wife Serena Rees.[4] The first store was opened in Soho on Broadwick Street.[5]
The company sought to sell colourful and fashionable lingerie though began manufacturing a line of lingerie under the company's name after failing to source via other brands.[6]
2007: Purchase by 3i[edit]
After Corre's and Rees's divorce in 2007, Agent Provocateur was purchased by the private equity firm 3i for £60 million.[4][3] Garry Hogarth stepped down as CEO in February 2016.[4][7][8]
Expansion[edit]
Following the takeover, the company expanded into 13 countries with over 60 stores.[4] By March 2008, Agent Provocateur's profits dropped 18% to £2.2 million due to the cost of expansion.[9]
https://archive.vn/ZLZAg
Agent Provacateur lingerie was purchased by 3i in 2007. So 3i already had 80% ownership when the newspunch article was written. Rather odd that a company with a 'modern slavery' statement on their website would also be involved in a sex club with much younger women/tuxedo'd men and blood oaths.
https://www.3i.com/our-people/?business_line=5515&office_location=§or=&q=