The campaign is actually targeted at the teachers. My sister, a teacher, was hysterical last week because parents were getting schools to open in her state and teachers are scared shitless. There is no way I can convince here it's safe and I am sure the campaign is meant to have teachers refuse to go to work saving face claiming they do it "for the children".
Food for thought, how can a state asks citizens to wear masks while making no effort to make them available, accessible and affordable?
Just in case: Fair use transformative.