It's all a SHOW. SHOW the sheep who has been deceiving them. Who has been PAID to deceive them. Just like this…
No One Will Take Responsibility for Hollywood’s Embarrassing #ITakeResponsibility PSA
On June 11, two weeks into the sustained national protests against police brutality, a press release made its way into journalists’ inboxes. The announcement: a celebrity PSA titled “#ITakeResponsibility.” The two-minute video featured 14 white actors in black tops of varying necklines admitting their role(s) in anti-Black racism. “I take responsibility,” each intoned on front-facing iPhone videos, stitched together by a somber piano score. As activists channeled energy into direct action—civil unrest, defunding police departments, occupying city halls, donating to bail funds—Hollywood’s vague admissions of guilt seemed cartoonishly at odds with the moment. Backlash was swift and near-universal.
Critics had several targets at their disposal: the Photobooth filter, the vague anecdotes, the acting. Just weeks before the PSA’s release, Gal Gadot’s celebrity-packed cover of John Lennon’s “Imagine” had been hailed as an emblem of tone-deafness. And only days earlier, stars and corporate allies alike were skewered for clogging Instagram feeds with the now notorious black squares. “The current cultural moment,” as Jordan Coley wrote in The New Yorker, “is one whose urgency feels particularly ill-suited to the sort of vapid pageantry that typically constitutes the ‘socially conscious’ arm of a celebrity’s public-relations repertoire.” The spectacle begged a question usually deployed for feature-length Hollywood misfires: How did this get made?
Nobody wants to answer that question. Not a single person directly involved in #ITakeResponsibility agreed to discuss it with us. Sunshine Sachs, the publicity firm responsible for the rollout, founded by a former adviser to Bill de Blasio and Andrew Cuomo, did not respond to multiple requests for comment. Neither did the little-known production studio behind the PSA, Confluential Content; or its directors, Adam Platzner and Tommy Oliver; or their co-sponsor, the NAACP. Multiple interview requests for the 14 cast members—Aaron Paul, Aly Raisman, Bethany Joy Lenz, Bryce Dallas Howard, Debra Messing, Ilana Glazer, Julianne Moore, Justin Theroux, Kesha, Kristen Bell, Mark Duplass, Piper Perabo, Sarah Paulson, and Stanley Tucci—were declined or unanswered. In the end, people only agreed to break down the production and its reception on background.
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https://www.yahoo.com/news/no-one-responsibility-hollywood-embarrassing-082409653.html