FLOTUS dressed in white wearing a white mask standing in front of a white window frame.
She is making a statement, FRAMING her position.
Ivanka is dressed in a white dress with a white belt wearing a white mask and carrying a white bag.
Could this lovely lady in white be sending a message?
The Woman in White — a novel published in 1859
https://en.wikipedia.org/wiki/The_Woman_in_White_(novel)
It's about sleuthing, investigation, detective work and digging up the dirt.
Themes and influences
The theme of the story is the unequal position of married women in law at the time. Laura Glyde's interests have been neglected by her uncle and her fortune of £20,000 (then an enormous sum of money) by default falls to her husband on her death. Collins dedicated this novel to Bryan Procter, poet and Commissioner for Lunacy, and was inspired by the case of Louisa Nottidge, who was abducted and imprisoned for the monetary convenience of her family. Women could be imprisoned in "lunatic asylums" if they became embarrassing or inconvenient to their husbands or fathers. In addition, before the passage of the Married Women's Property Act 1882, all of a wife's assets passed automatically to her husband.
Ivanka has highlighted the inequality of women in many countries throughout the world. She toured the Ivory Coast in Africa (Ivory is white). Many muslims force women to wear masks called Hijab so Ivanka wears a mask as part of her message.
On the one hand, POTUS, FLOTUS and Ivanka are sending unified messaging that wearing the mask is no big deal. Find different battles to fight right now because the totalitarians have moved well beyond mask wearing.
On the other hand, each is sending a message about their own area of responsibility. FLOTUS wore these clothes while handing out Be Best kits at a womens/childrens center. Ivanka is working on women's equality and an end to human trafficking. POTUS wears a black mask because he is CinC and has BECOME DEATH DESTROYER OF WORLDS