Thinking about the tactics of these companies, it is interesting how on the one hand they have defended their practices in the past as the service they provided is free to the end users therefore they can do what ever they feel is necessary in the background relative to the content you view and whether or not you can view it. Track you whether you want to be tracked or not. Download content on to devices whether you want it or not. Example is the Covid 19 tracker/tracer. I don't recall being asked if I wanted that content on my devices, it just appeared.
On the other hand, are these services really free? Questioning this because if you have purchased a new phone, computer or any other data device noticeable is most of this content is pre-loaded on those devices as a "service to you" so you don't have to hunt them down. But here's the thing is it really free? Have they worked out royalties with device manufacturers and front end sales organizations so that when you the end user are purchasing these products built into the price of that product is the cost of these Big Tech companies software? Feeling like these companies don't have a right to install anything they want on something I have purchased with out my consent. Consent should always be the end user finds what they want or expresses what apps they want at time of purchase. Beyond that Big Tech Needs to stay out of my devices, no exceptions!