It's a combination of things.
The people who buy businesses generally don't care. It is an entry on their spreadsheet and it just needs to make them more money, because money for them is like points for gamers. They will beat you upside the head with a turtle shell if it means they can get on the score board.
Then there are the old asset holders who have no concern for money, they own everything anyone is going to buy - so how you do so is irrelevant to them. They have nothing better to do than sit around and dream up what would be best for the things they own to be doing in this world.
Then you have the progressives, who feel they are the truly enlightened new ideas to sweep humanity and they are ordained to lead us forward into a better life. Everything before them was backwards and stupid, but they are the acolytes of a new and educated era of betterment. If only everyone could just see that.
This last group has a tendency to become obsessed with the perverse. If old traditions hold that having sex before marriage is a bad idea, then obviously it is baseless and foolish - so it's perfectly fine to engage in promiscuity and in fact must be the key to making the world a better place.
The progressive group generally defines what we call counter-dependent. They exist to oppose pretty much everything in society - even when they may have a legitimate point to contest a tradition, they will always exceed the point and jump the shark straight into insanity - because everything that they have no ordained as true must be false (and they didn't exactly start their movement by creating a unified theory).
All of this culminates in progressives working their way into companies, usually marketing and HR, and using them to break down social paradigms. The spreadsheet types don't care until the cell turns less green. The controlling types find it a useful tool.